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Cinema India: The Visual Culture of Hindi Film | 
 enlarge | Authors: Rachel Dwyer, Divia Patel
Publisher: Rutgers University Press
Category: Book
List Price: $24.00
Buy New: $21.60
You Save: $2.40 (10%)
New (12) Used (11) from $11.61
Rating:  2 reviews
Sales Rank: 473478
Media: Paperback
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.1 x 0.6
ISBN: 0813531756
Dewey Decimal Number: 791.430954
EAN: 9780813531755
ASIN: 0813531756
Publication Date: September 30, 2002
Availability: Usually ships in 24 hours
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Product Description
Now nearly 100 years old, Indian cinema is one of India's most vibrant cultural products as well as being the world's most prolific, at its peak producing an estimated 800 films a year. "Cinema India" concentrates on the visual culture of Indian film. Drawing on a wide range of resources, this text traces the roots of Indian cinema in early photography, theatre and chromo-lithography, examines its unique styles, modes, genres and themes, and describes its development into the dominant visual form within Indian popular culture. The text considers mise-en-scene, looking at sets, locations and costumes, which are key to understanding ideas of fashion, lifestyle and consumption in the world of Hindi movies; examines the use of clothing, hairstyles and make-up to discuss changing ideas of beauty, sexuality and consumerism; and looks at the "dare to bare" debate surrounding the swimsuit and the wet sari. Another important strand considered is film advertising: by considering all forms of publicity material the authors reveal the interactions between star's image, artist and film-producer, which may not only affect the design of the material but also have a direct influence on the content of the film. Other crucial elements in Indian cinema that are discussed are ethnicity and Westernization, which highlight issues of class, caste, region and religion in this most complex, intriguing and little-known visual forms.
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| Customer Reviews:
 Gorgeously illustrated Oxford UP edition January 5, 2004
2 out of 2 found this review helpful
Readable academic study of visual aspects of Indian cinema, with a terrific chapter on Bollywood movie posters, gorgeously illustrated on almost every page. Get the Oxford UP India edition. Informative, well researched and documented, and stunning to look at.
 Avoid! A "visual" book with four pages of color pictures! October 13, 2002
4 out of 9 found this review helpful
An extreme disappointment. While the subject deserves attention, this book contains only a few black and white photographs, and minimal color photos, the latter from only three to four movies! Written in sophmoric, academic tones, page after page of un-interesting text failed to give any insight whatsoever into an art form that populates more movie marquees than any other place in the world.
And for the over-the-top price, you could probably afford a trip to India to evaluate the topic yourself!
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