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Speaking of India: Bridging the Communication Gap When Working With Indians | 
 enlarge | Author: Craig Storti
Publisher: Intercultural Press
Category: Book
List Price: $24.95
Buy New: $14.40
You Save: $10.55 (42%)
New (33) Used (7) from $11.98
Rating:  7 reviews
Sales Rank: 39711
Media: Paperback
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 6 x 0.4
ISBN: 1931930341
Dewey Decimal Number: 303.4825401821
EAN: 9781931930345
ASIN: 1931930341
Publication Date: November 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20081130225628T
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Product Description
Westerners and Indians are working more closely together and in greater numbers than ever before. The opportunities are vast, and so is the cultural divide. Misunderstanding, misinterpretation, missed deadlines and frustration due to cultural differences raise havoc on success. Any Westerner conducting business with Indians, and any Indian trying to figure out the West, will recognize the challenge. Craig Storti has helped more than 20 global companies in just this situation. With more than a dozen years of experience working between two cultures, he has trained thousands of employees, interviewed hundreds of managers and has identified key cultural flashpoints. The result is a powerful series of Best Practices, the basis of Speaking of India. From the difference between the way Indians and Westerners use "yes" and "no" to the secrets of a successful conference call, to the changing status of women in the Indian workplace to the do's and don'ts of daily interaction, this essential guide helps us realize the ambitious dreams of working together... once we understand each other!
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| Customer Reviews: Read 2 more reviews...
 Very useful book October 22, 2008
I read this book after being in India for a month, working with an all-Indian team. It clarified a lot of the situations I was coming across and provided some straightforward tactics to make sure we all got on the same wavelength quickly. As the business I'm in has Indian clients, the advice was obviously transferable to client meetings and ensuring we followed up in a way that made sense to all. I shared the book with the General Manager of the team and he's also gained a lot of insight out of it, especially in regard to working with the US team. I'd recommend the book to anyone who's working with indians either remotely or on site.
 Good mostly, outrageous at times September 15, 2008
1 out of 1 found this review helpful
I am an Indian and I read this book with great interest. I was amazed how he captured some of the things which we Indians do (espl the way we conduct meetings) but never realize.
What I don't like is when he starts discussing the reasoning behind the behaviour. At one point, he says reasons why Indians don't speak up and reasons something like that they have been ruled for years so they developed that awe for westerners. That is so funny and so 'white's burden' tendency. I should have expected that from him.
The true reason behind the behaviour is not what he describes. The fact is that most of the western people face Indians when they outsource their IT work. In India, customer is god. Thats what Gandhi told us and thats what we are told from childhood. And in most interactions western people are customers, so Indians tend to respect them. Also, in India, respect for older people is a given thing. And most westerns are old as comparison to young IT people working on their projects. These are two prime reasons that Indian people don't openly oppose western people. It is so funny to see Mr. White connecting this behaviour to slavery and what not.
Let me clarify that I am Indian born person and I have lived and travelled to different countries and studied culture out of my passion. I wish Mr. Craig Storti 'White' understands the culture, verifies with the local people before he spits out something which westerners would like to hear. Can I ever tell you better than you can tell me why you behave like you do? The person in the situation is the best judge of the situation.
So readers, do read his book to understand different processes and behaviour and just ignore his reasoning behind those. It would take him ages to come up with an authentic reasoning.
 Issues Waiting Westeners in India September 10, 2008
Craig Storti, like myself, attempts to help facilitate the business process between India and the West in his book, "Speaking of India: Bridging the Communication Gap When Working With Indians."
Storti has written a number of books about cross cultural communication and this will certainly be of benefit to business people travelling to India.
Storti very nicely identifies the issues that will arise when Westerners first try to do business in India. The book's real-life practical examples are helpful and realistic. The author's end-of-chapter summaries are especially helpful for anxious learners.
We share a willingness to express a sense of humor when detailing India's shortcomings as well as her greatness. I started and finished this book on a recent trip to Chennai, India and found it an easy and helpful read.
By Gunjan Bagla
Author of Doing Business in 21st Century India
Highly recommended June 14, 2008
1 out of 1 found this review helpful
This book is essential for any American working with Indians. He gives clear descriptions of the differences in how the two cultures tend to function. I am an American living in India, and this book has made a huge difference in my ability to communicate well. Highly recommended.
Great addition for your rightshoring baggage May 31, 2008
In Speaking of India neemt Craig Storti je mee naar de valkuilen die Indiase en westerse collega's kunnen tegenkomen in hun contacten op de 'werkvloer'. Tussen quotes, want de werkvloer kan een verbinding tussen locaties verspreid over de wereld zijn, of een op een plek samengebracht team, waarin de beide culturen elkaar letterlijk ontmoeten. Storti waakt voor generalisaties, hoewel ze voor de beeldvorming natuurlijk wel handig zijn. Diverse herkenbare voorbeelddialogen laten zien hoe snel communiceren 'zo dicht mogelijk langs elkaar heen praten' wordt.
Aspecten als hierarchie, Hofstra's onderzoeken naar collectivisme versus individualisme en machtsafstand, verschillen tussen mannen en vrouwen en het Engels worden beschreven. Elk hoofdstuk sluit af met best practices en tips voor zowel de Indiase als westerse optiek. Het boekje rondt na diverse communicatie issues in de taal (bevestigen, ontkennen, positieve en negatieve feedback, vragen stellen, het bespreken van deadlines) af met een overzicht van diverse gebruiken, waarin westerlingen en Indiers verschillen, zoals eetgewoonten, cadeaus bij een visite, het dragen van schoenen, kledingkeuze, het schudden van handen om het omhelzen van mensen van hetzelfde of andere geslacht. Handig voor in je multi-culti, rightshoring bagage.
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