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Doing Business in India | 
 enlarge | Authors: Rajesh Kumar, Anand Sethi
Publisher: Palgrave Macmillan
Category: Book
List Price: $45.00
Buy New: $36.49
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New (24) Used (12) from $30.00
Rating:  4 reviews
Sales Rank: 418419
Media: Hardcover
Number Of Items: 1
Pages: 176
Shipping Weight (lbs): 0.8
Dimensions (in): 8.5 x 5.6 x 0.6
ISBN: 1403967520
Dewey Decimal Number: 395.520954
EAN: 9781403967527
ASIN: 1403967520
Publication Date: October 14, 2005
Availability: Usually ships in 1-2 business days
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Condition: BRAND NEW
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Product Description
This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.
Book Description
This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.
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| Customer Reviews:
 Good overall analysis with history and case examples November 23, 2007
1 out of 1 found this review helpful
This is an excellent book with lots of real life examples of failures and successes from the corporate world.
The small print demands patience as does the academic styles of writing with long sentences and references. If the reader can put up with these hurdles, there is a wealth of information. Many readers looking for quick-fixes might get put off with the history sections, but understanding the background and history is very important. In general Indians are very eager to discuss history and appreciate managers who are able to do so.
The authors also tackle the impact of religion and fundamentalism on Indian managerial behaviour. Most similar books don't do this.
The chapter on 'Communicating with Indians' has many suggestions. There are no bullet-point lists to help memorize the insights and tips, so the reader has to use pen and paper and make own notes. The chapter 'Managing Relationships with the Indian Government:The Critical Challenges for Multinational Firms' is a politically correct version of the tips and skills managers in multinationals would need.
The chapter on Negotiating and Resolving Conflicts in India would have been of more value if there would have been case examples and scenarios.
This book is not an easy to read "How-to-do-list" book for the impatient 5-minute manager. One thing missing in this book is personal behaviour aspects, which would help foreign managers manage better in India. Maybe we shall see these in the next edition.
Getting ready to do business in India September 21, 2007
1 out of 1 found this review helpful
Well written, interesting and easy to read. Of particular interest to me was the section on working with the government. Also the book was consistent with what I learned at a business course at Cal Tech on the same topic. Good choice for anyone interested in both the business and cultural aspects of doing business in India.
 Good information for Americans from the Indian perspective January 4, 2007
1 out of 1 found this review helpful
This book covers all the major issues that Americans (and "Westerners" in general) will confront when doing business in India. I liked the thoroughness of the authors and their understanding of both perspectives. I am sure it will help me in my travels there as my company seeks to increase our presence in this market.
Worthwhile, though not breezy, insight into India June 1, 2006
11 out of 12 found this review helpful
This short book first explores India's history and cultural background, and then provides guidelines for doing business in India. The historical background may seem remote from day-to-day business considerations, but, in fact, it is essential to understanding the apparent anomalies of Indian negotiating styles, management behavior, government policies and so forth. getAbstract urges readers to be patient with the book's small type and sometimes convoluted sentence structure, for if you are, you will discover much to reward you. The authors examine business challenges in India, including strategic planning, personnel management, government relations, negotiations and conflict resolution. Any manager investing in, working in or outsourcing to India will find this book very useful.
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