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India and the IT Revolution: Networks of Global Culture | 
enlarge | Author: Anna Greenspan Publisher: Palgrave Macmillan Category: Book
List Price: $89.95 Buy New: $4.40 You Save: $85.55 (95%)
New (18) Used (13) from $4.40
Rating: 1 reviews Sales Rank: 2333881
Media: Hardcover Number Of Items: 1 Pages: 224 Shipping Weight (lbs): 0.8 Dimensions (in): 8.5 x 5.7 x 0.8
ISBN: 1403939438 Dewey Decimal Number: 303.48330954 EAN: 9781403939432 ASIN: 1403939438
Publication Date: March 2, 2005 Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
India and the IT Revolution explores the contemporary emergence of cosmopolitan, high-tech India as marking the arrival of a truly global cyberculture. It argues against the notion that globalization is a process of "Westernization," which radiates out unilaterally from the core, imposing itself upon a passive, backward periphery. Instead, it conceives of global culture as a dynamic, innovative network, which proceeds primarily from its edges.
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| Customer Reviews:
Steven Forth February 10, 2006 1 out of 1 found this review helpful
India is emerging as the most important provider of IT in the world, the Indian IT industry today is where the Japanese automotive industry was in 1960 - the core people, companies, practices and educational institutions that will change our world are in place.
This book is the best introduction I have found to the Indian IT industry (I have several others on order) and it makes a good companion to India Unbound by Gurcharan Das and The Argumentative Indian by Amartya Sen.
The strength of this book is that it covers cultural, political and business issues. One needs an appreciation for all three to understand just how massive the change we are seeing in India really is. The book has good review chapters on India's evolution from the Raj, to the License Raj, to the reforms of 1991. There are some interesting thoughts on the history and role of English in India and at the end of the book there is a fascinating chapter on the role that the Indian invention of the number zero plays in the marketing of India as a center for IT. Her thoughts on the role of the periphery in cultural innovation are import valuable, as are the comments on the importance of third-world markets to disruptive technologies.
The various flavors in the book are not always well integrated. The author could probably have thought about this book, read more deeply, and met more people before writing, but the book is timely. The author now lives part of the year in Shanghai (according to the blurb), so we can expect more valuable books from her in the future.
The book does not cover a number of key areas, which I note here so that other authors can explore these and provide us with some books.
The author quotes an Indian executive as saying that India has innovated in the area of software process rather than core algorithms, coding or products. Possibly true. India has done an excellent job implementing the SEI CMM (Software Engineering Institute Capability Maturity Model) and in using UML (the Unified Modeling Language). The nature of India's process innovations and the role that CMM and UML play needs to be better understood. A parallel could be the role that Deming and quality management played in the Japanese automobile industry.
It is hard to get a real feeling for the people in the industry. We need a book of interviews with the key players in the India IT industry.
Last year I was at a strategic think tank with a Fortune 50 company. The company's management coach attended and was from Bangalore. She had some very interesting thoughts on the impact the IT industry has had on the local culture and the relationships between parents and children, especially young women. An investigation of the social and cultural implications of the IT revolution for India would also make a good book.
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