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An American's Guide to Doing Business in China: Negotiating Contracts And Agreements; Understanding Culture And Customs; Marketing Products And Services | 
 enlarge | Author: Mike Saxon
Publisher: Adams Media Corporation
Category: Book
List Price: $14.95
Buy New: $9.42
You Save: $5.53 (37%)
New (5) Used (7) from $6.71
Rating:  7 reviews
Sales Rank: 845562
Format: Bargain Price
Media: Paperback
Number Of Items: 1
Pages: 275
Shipping Weight (lbs): 0.3
Dimensions (in): 8.4 x 5.3 x 0.8
Dewey Decimal Number: 330.951
ASIN: B0012QMZB8
Publication Date: December 2006
Availability: Usually ships in 1-2 business days
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Product Description
Did you know? Americans have bought $185 billion worth of Chinese goods China's economy is growing at an astounding rate of 9 percent a year The trade gap between the U.S. and China has been growing by more than 25 percent per year. Whether you work for a company doing business in China, or are an entrepreneur looking to export your goods and services An American's Guide to Doing Business in China teaches you the practicalities and the pitfalls of dealing with this complex market. While there are undeniable opportunities in the Chinese market there is also a great deal of hype-and very real political and cultural differences that make doing business in China extremely challenging. Written by an industry expert with more than two decades of experience, An American's Guide to Doing Business in China is an authoritative and accessible guide on all aspects of doing business in China. An American's Guide to Doing Business in China gives you the information most relevant to doing business in China on a day-to-day basis including: Finding manufacturing partners Negotiating contracts and agreements Choosing a location and hiring employees This guide also teaches you how to navigate Chinese culture and customs, market and advertise to Chinese consumers, and find the hottest opportunities. An American's Guide to Doing Business in China is what you need to succeed in the world's biggest market.
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| Customer Reviews: Read 2 more reviews...
 Too much Hearsay June 12, 2007
8 out of 8 found this review helpful
Chance favors the prepared mind, that holds true also for a visit to China, whether it be for business or pleasure.
Reading Mr. Saxon's book beats trying to ride the dragon without a safety net. However, the book seems to be more for entertainment purposes than any real "how-to" business guidance.
Apart from the excessive value judgments, some of the numbers seem to be rather out of proportion. Budgeting USD 500.000 as annual expense for a Representative Office is simply ridiculous. I personally am spending less than USD 40.000 for a very successful Rep Office in Beijing - great office location, commission based sales staff. Like Saxon, I am an M.B.A., but with a background in Sinology and 10 years of China experience.
Most of the advice on manufacturing is simply based on due diligence - which should be applied everywhere, not only in China.
Again, it's a good "Starbucks Read", but don't make it your "Business in China Bible".
 Very Informative. May 25, 2007
1 out of 3 found this review helpful
This is a very informative book. Realy a must read for anybody contemplating doing business in China.
A necessary read for anyone planning on doing business in China March 27, 2007
0 out of 1 found this review helpful
I have done business in China and have logged quite a few trips there. I bought "An American's Guide to Doing Business in China" at an airport book store because I forgot to take reading material, so my expectations were not high.
Every chapter is a different theme, so each can be read independent of the chapter before or after it and lends itself to reading in any order you want. I started with the chapter on culture. Then I read the one on customs. Just those two chapters alone made the purchase worthwhile. Each topic is straight to the point, and clearly and simply explained. It put many events that I had experienced into sharper focus for me.
Then I went into some other short topics that proved to be amazingly useful. Read the section on how to avoid getting sick there.
One of the most relevant topics for me was the method of negotiating and related topics. The recommendations are very different than the methods I was taught, but they seem to work far better than standard methods.
There were also topics I had learned already and some that were not relevant to me. Several chapters I started and did not finish. However, this is one of the most informative books I have bought in a long time.
Americans' Guide to Doing Business in China March 22, 2007
0 out of 1 found this review helpful
"I had been to China only once and was impressed enough with the potential there that I bought three books that seem to be the hottest on the market right now. I read the first one and it was interesting. I now know something about where the China of today came from - some history.
"An American's Guide" was the second book I read. Because of the way it was laid out, it was easy to pick the chapters that most interested me and read those first. I found the book easy to understand and straight to the point. I liked the style and the way it was presented. I went from one chapter to another. I ended up reading the whole thing. I got a lot out of it, it was enjoyable, and I really think I got the knowledge I was looking for out of it. I want to compliment the author for keeping the reader in mind.
I still have the third book I bought unopened, if anyone is interested."
"Starbucks Read" Only. February 12, 2007
21 out of 21 found this review helpful
How can you guys rate this book "5 stars"???!!!
This is a good book for reading on your coffee breaks. I don't believe when the author wrote the book, he consulted with any of his Chinese business partners or friends. There are lots of things that are not true or out dated in the book. Don't get me wrong, this is still a good read for people who want to do business in China and don't know where to start.
However, instead of a "Business Guide", it should be renamed as "Introduction to Chinese Culture." From page 1 - 80 (out of a total 223 pages) it talks about Chinese Culture & Customs which we all can find it over the Internet or tons of other tour/daytrip books or from business partners or even the "Travel Channel!" From page 81 - 223, it DOES talk about things that you should watch out when you do business in China. Much to my disappointment, those things are only briefly explained with NO detail information, NO depth. For example: Chapter 8 (out of 15) of the book - Import/Export and Shipping Issues. This is something that all American company concerns/worries/pays attention about. A total of less than 8 pages with 1 table of Chinese Customs' contact information and that's it. You get the idea.
Since the author claimed that he has been doing business in China for "more than 20 years," a Stanford & Cornell graduate, then maybe he can tell us things that he encountered, problems that he had, solutions that he came up with, cases that he helped his clients. You think?! NOPE, none of that.
Buy this book from Amazon, pay $11 max. Used would even be better. I am being nice to give 3 stars.
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