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Harvard Business Review on Doing Business in China (Harvard Business Review Paperback Series) | 
 enlarge | Creator: Harvard Business School Press
Publisher: Harvard Business School Press
Category: Book
Buy New: $20.82
New (4) Used (6) from $6.30
Rating:  7 reviews
Sales Rank: 1160175
Format: Bargain Price
Media: Paperback
Number Of Items: 1
Pages: 204
Shipping Weight (lbs): 0.6
Dimensions (in): 8.2 x 5.5 x 0.5
Dewey Decimal Number: 330.951
ASIN: B0015IX7TC
Publication Date: December 2004
Availability: Usually ships in 1-2 business days
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Product Description
This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.
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| Customer Reviews: Read 2 more reviews...
 Hardly practical November 14, 2008
A collection of published papers by a range of authors, from management consultants to business school professors. 5 of the 8 papers were published in 2003, using data mostly from early to mid 90s. Unfortunately, much of the analysis no longer make sense. As an example, one of the papers referring China chasing a growth rate of 9 %. In 2008, this growth rate feels like a mild recession. Much of the marketing strategies doesn't translate well to today's China either. In one paper the author advocate using the "official channels" of States sponsored paper, TV and radio programs. Arguing the fancier approach (posters, glitzy commercials, prime space placement, ...etc) and brands marketing has no effect on Chinese consumers. Not sure how much of this was true even when the book was first published in 2004.
 Havard Business Review October 17, 2007
The collection seems dated; while several of the articles are helpful, the remaining bulk are consequently more misleading.
 An excelent reading in my business trips July 7, 2007
2 out of 3 found this review helpful
I have been in china for business trips over 7 times and I always use this reading during the air trip(many hours from Puerto Rico to China (22 hours).
And always find something new to apply to my visits for negotiations from this book.
Humberto Torres
Puerto Rico
Must do reading February 17, 2007
1 out of 3 found this review helpful
This is a great complitation of HBR articles on China. A must do reading for anyone seriously interested in doing business in China
Typical HBR compilation... December 27, 2006
6 out of 7 found this review helpful
The articles are, in sum, quite dated and general. Nothing leading edge here as the content is published through the HBS grist mill that greatly enhances the publishing record of their faculty but adds little of current value.
Nevertheless, for the beginner in China, there is some knowledge here, but, again, keep in mind that the business environment in China moves fast and the information here was several years outdated when published.
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