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Tribes: We Need You to Lead Us | 
 enlarge | Author: Seth Godin
Publisher: Portfolio Hardcover
Category: Book
List Price: $19.95
Buy New: $9.97
You Save: $9.98 (50%)
New (47) Used (11) from $9.97
Rating:  65 reviews
Sales Rank: 365
Media: Hardcover
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.5
Dimensions (in): 7.1 x 5.4 x 0.8
ISBN: 1591842336
Dewey Decimal Number: 658.4092
EAN: 9781591842330
ASIN: 1591842336
Publication Date: October 16, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Brand New. 100% money back guarantee. All books shipped from Strand Bookstore, New York City, USA.
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Product Description
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Its our nature.
Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, theyre enabling countless new tribes to be borngroups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it cant provide leadership. That still has to come from individuals people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think againleaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a sheepwalkersomeone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers dont do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . Its not easy, but its easier than you think.
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| Customer Reviews: Read 60 more reviews...
 Not so great January 9, 2009
I didn't consider the book very entertaining or enlightning, there's also a loose use of terms like "heretics" which I think can mislead in what the author seems to be trying to tell us! It's light reading.
The author wants us to take advantage of our leadership potential. Wee, let me lead you in saying that this book isn't really worth the time!
 Another terrific Seth Godin book! January 5, 2009
I am a huge Seth Godin fan already but this book was probably my favorite. It really drives home the importance of building committed and loyal fans whether you are a company with products to sell or a church with people to serve. Highly recommend!
 How to Survive the Recession January 3, 2009
1 out of 1 found this review helpful
If you own a business your survival hinges on reading this book.
New competition enters your niche everyday, and your customer's only concern is who has the cheapest price.
Every business is quickly becoming a commodity.
But don't worry because there is a solution.
Create a following. A group of people that are excited about everything that you do and are fanatical about purchasing your products/service, over and over again.
Just like people that use Mac computers and ipods. They would rather fist fight an angry bear than buy a PC or a Zune.
This book will show you the basics on how to get the same results.
A new look at teams. December 31, 2008
Tribes is written with many examples and real life situations. Seth Godin's style in this book makes it an easy read which makes the relaying of this valuable information interesting and absorbing.
You should also checkout the audio book narrated by Seth Godin. This is how I first discovered the book and later purchased the hardcover. Seth's reading holds the listener's interest as well.
Mystical, yet grounded December 29, 2008
1 out of 2 found this review helpful
Once again, Seth Godin hits a homerun! Tribes is, without a doubt, the best book I've ever read on marketing in the modern age. What I like best about Tribes is that it allows the reader to really get in touch with themselves. Marketing, it seems to say, is within each one of us. "Go away!" the book taunts, "You don't need me. Look inside yourself. The secrets to all your marketing dreams are curled up there like little children, waiting for you to wake them, teach them, guide them to a full and happy life."
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