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Marketing in the New Era: Combating Competition in a Globalizing Economy

Author: J. S. Panwar
Publisher: Sage Pubns
Category: Book

Buy New: $88.18



New (1) Used (5) from $57.38


Media: Paperback
Pages: 277

ISBN: 0803993838
Dewey Decimal Number: 658.800954
EAN: 9780803993839
ASIN: 0803993838

Publication Date: December 1997
Availability: Usually ships in 1-2 business days
Editorial Reviews:

Product Description
This book is designed to be a survival guide for businesses operating in India in a rapidly changing business environment. A broad range of current marketing issues are covered including: product development, brand equity and positioning, pricing, distribution, direct marketing, advertising and sales promotion.



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