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The Rx Factor: Strategic Creativity in Pharmaceutical Marketing (Response Books) | 
 enlarge | Author: Pavan Choudary
Publisher: Sage Publications Pvt. Ltd
Category: Book
This item is no longer available
Rating:  1 reviews
Sales Rank: 2649508
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 1000
Shipping Weight (lbs): 0.8
Dimensions (in): 8.8 x 5.8 x 0.8
ISBN: 0803993781
Dewey Decimal Number: 615.10688
EAN: 9780803993785
ASIN: 0803993781
Publication Date: May 29, 2002
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Product Description
In this unique book, Pavan Choudary addresses the problems of marketing in the Indian pharmaceutical industry providing creative and alternative marketing ideas, some of which challenge the commonly accepted concepts.
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| Customer Reviews:
Brilliant ,bright ,blasphemous.Fresh air in Pharma Mktg. September 20, 2000
4 out of 5 found this review helpful
This book blows much of what we have held as sacrosanct to smithereens .It pioneers concepts like Marketing peace ,multiple selling propositions & makes a convincing case for them .It is original ,practical & insightful .Non-jargonised -easy to comprehend by all .Must read for senior advertising & marketing professionals .Fresh air in the dull world of Pharma Marketing .
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